The series that shows you how to make any aesthetic your own.
You can have great taste, and nothing to show for it.
You can spend years refining, honing and editing until you have it down to a science, but when push comes to shove, you’ll still end up reaching for the same pieces over and over again.
Because until you translate your taste into behavior, it’s not actually yours.
It’s just something you like. ;)
My favorite part of any early 90’s movie is the Makeover Scene®.
Particularly, the part where 3 months of painstaking self-discovery, public humiliation, and radical behavioral change is delivered in a tight 40 seconds (excluding the genius of Legally Blonde, which radically changed my life).
The issue with all of these tropes is that it gives us this illusion of bravado, this sense that if we really want to change how we look, it’s just that simple. Just replace everything you own, and you’ll emerge with a radically different, albeit perfected, look, from head-to-toe. Bend, and snap!
It doesn’t work though, does it? ‘Cause if it did, it’d come naturally, and this misunderstanding is at the core of why your transformations keeps failing.
The reason your style feels so complicated is that style demands an audience.
It demands behavioral changes, repeated daily, until you identify on a psychological level with the way you look. It’s the very reason why you have a closet full of clothes you never wear, why you can spend thousands of dollars and still never come up with a better outfit than the one you wore two days ago.
To change your aesthetic in a way that actually sticks, you need to Microdose Your Style™ until it becomes a part of your identity.
This is my everyday look:
Now, lets say I wanted to look more whimsical.
Instead of starting from scratch, I need to identify elements of whimsy that I like, and incorporate them into the items I already wear.
THIS IS THE MOST IMPORTANT STEP (!!!) because the idea that an aesthetic has to look one specific way is where the whole experiment falls apart. If you don’t push yourself outside of the mainstream, you’re fucked in danger. You’ll pull from a handful of very specific references, and as soon as they don’t fit perfectly or align with your body type, you’ll convince yourself you can’t ‘pull it off‘. You’ll feel defeated before you even begin, and the whole spiral will start over. You need to give yourself room to understand the aesthetic for yourself.
So start small.
What does ‘whimsical’ mean to me?
Personally, I think of:
Galadriel from Lord of the Rings, dark femininity, romance, power, quests, mischievous creatures, the color green, lots of layers, velvet, silk, otherworldly and animalistic details, Martha May Whovier, mother of pearl, and chainmail.
Now, let’s take my imagination, and map it visually:
Now that I’ve organized my ideas, I have a better idea of how i could reflect this behaviorally:
Now, lets use someone else.
Someone with a more (for lack of a better word), traditional wardrobe. Let’s call her Maxine.
Maxine wears jeans and a tee pretty much every day, yet she too is very drawn to a whimsical style.
It’s hard for her to imagine herself actually being able to ‘pull off’ this aesthetic, because she likes a simple silhouette, doesn’t overly accessorize, and prefers denim to fabrics like lace and velvet.
Here’s how Maxine can microdose whimsical elements into an outfit she’s already comfortable wearing:
See how ‘whimsical’ comes through in both of these different microdoses? There is no ‘one way’ to incorporate an aesthetic. All that matters is your interpretation of it.
Taste is imagination. Style is incarnation.
This is the key difference. Until you’re able to figure out how to bring your taste to life, the only thing you’re going to be really good at is knowing what you should wear, what you should look like. Which means at the end of the day, you’re going to have a closet full of clothes you’re never going to wear, because the person you bought them for doesn’t exist.
So how can I start right now?
For a limited time, I’m selecting 3 reader submissions to feature in an upcoming article in this series.
If you want to be featured, all you have to do is:
email byalexandradiana@gmail.com
with a photo of a normal, every day fit with a few sentences describing how you would define your current aesthetic,
and a description of the style you want to microdose,
with 5-10 references, and notes for context / clarity.
The more descriptive you are, the better chance you’ll have at being selected. :)
In Part 2, we’ll go deep into an aesthetic of your choosing.
I’ll show you how no matter what your style is, you can bring it to life, one microdose at a time.
If you want more in the meantime,
You can watch my videos on TikTok, or start here:
and after you’ve given this a go, you can download your free Style Prompt to get started.
Stay ugly, my friends.
With great personal aesthetic,
Alexandra Diana, The A List













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